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Making The Sunday Times Top 20


A professional services firm was facing stiff competition in the market and wanted a people strategy so it could compete more effectively with the ‘Big 4’ accountancies.


To create and deliver a new people strategy that would improve competitiveness.


  • A detailed review of the people strategy, policies and processes was made
  • Constraints on the firm’s ability to compete successfully were assessed
  • Issues with employee engagement were addressed
  • An approach for tackling a weakness in diversity and inclusion was developed
  • A problem with the rapid turnover of newly hired partners was resolved


  • A new set of values defined the firm’s positive approach towards people
  • In 12 months the firm was listed in the ‘Sunday Times 100 Best Companies To Work For’
  • The firm’s profile rocketed the following year with a Top 20 ranking
  • The shift in culture created a noticeably more motivated and engaged workplace
  • Business results and competitiveness improved